Use of grassroots media to promote healthy lifestyle
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Use of grassroots media to promote healthy lifestyle

In this programme we explored how grassroots media can be deployed to amplify the healthy lifestyle message that is being echoed everywhere. As we all know, there are health challenges among a good number of residents of Amsterdam Southeast; and in particular those from the Bijlmer Centrum area. The role of media practitioners is seen as vital in getting the message across to this target group.

Event 3: TV Programme

Topic: Use of grassroots media to promote healthy lifestyle

Activity Date: Sunday, 21 October 2018

Activity Description:

In this programme we explored how grassroots media can be deployed to amplify

the healthy lifestyle message that is being echoed everywhere. As we all know,

there are health challenges among a good number of residents of Amsterdam

Southeast; and in particular those from the Bijlmer Centrum area.

The role of media practitioners is seen as vital in getting the message across to this

target group.

Guests profile:

(1) Mr. Joe Lamptey (media practitioner, Akasanoma Foundation)

(2) Patrick Dorder (Zuidoost TV)

Audience: +/-500 viewers

Playback URL (Video): https://www.youtube.com/watch?v=tfV363vN5g0